Sunday, May 16, 2010

Perfect Business Model

I know that a lot of you are already involved in Amway or you are shopping around for a MLM company to hang your heart on. It is true that Amway and some other Network Marketing companies have gotten some bad press over the years. But after a lot of research into the nature of the Amway business I have found that Amway truly is “The Perfect Business Model.” Let me tell you why I feel this way.
Network marketing has been around for a number of years and it is an outstanding method to get products into the hands of consumers. I realize that Amway has gotten a “bum rap” from many over the years and yes, I must say that I too have had negative things to say about Amway. I have heard Amway called every thing from a “get rich quick” scheme all the way to a down right scam. Again, I myself have been guilty of this. But just recently my opinion was changed radically and it came about when I reunited with an acquaintance that I had once worked with in the engineering industry.
I wouldn’t have listened past the first few seconds had not known her for many years. I took the time to hear what she had to say. Soon I realized that I was as excited about the opportunity as she was.
I think it was because recently I had sold my own retail business where my husband and I had worn all the hats. We had to do all the work and had all the responsibility. No aspect of the business escaped us, nor could we escape from it. If we stopped the business stopped and thus the income stopped. It was an all-consuming endeavor.
All this being said, let me tell you why I think Amway is the Perfect Business Model.
Reason #1 – You Can Depend on the Professionals to Run Your Amway Business. You have no leverage when you wear all the hats. It is a full-time 24/7 J-O-B that you can never really shut down. Your Amway business structure has taken care of all of that. They are the ones that have invested their time and money on product research and development, inventory control, shipping and receiving.
One of the best things is that you don’t have to handle returns or complaints, that is all taken care of by the MLM Company.
Reason #2 – Initial Investment is Usually Small
Most Multi-level marketing businesses I have researched allow their representatives to quality for a small initial investment. Once you start your business your success is determined by YOUR efforts and the results of those efforts to the top or you might just be that person yourself.
Reason #3 – Leverage
There are only 24 hours in a day. Your have to sleep sometime. But in network marketing the power and leverage of multiplication is amazing. Two soon becomes four. Four becomes eight. Eight becomes 16 etc., etc.
Reason #4 – Possibility of Building a Significant Residual Income.
Residual income does not apply to one-time retail sales. Sure, you can have loyal customers that come back to you year after year. But once you close your doors or retire, the income stops. Network marketing runs on recurring income and leverage. As your down line grows and as your MLM grows, your residual income taps into level after level of your down line. I know someone who is still receiving residual income from a MLM company that they were in 20 plus years ago. Now this is not a rule of thumb, it just depends on the MLM Company you join. So let this be a very big factor in choosing what Network Marketing company you join.
Reason #5 – Quality of Life
In a network marketing company, you are truly your own boss. Your achievements are based on the effort you put into building your business. Your business grows night and day. While you are spending time with your family, your business is still growing, and while you are away on vacation your business is still growing.
Reason #6 – Success Depends on Relationships
A lot of people call this relationship marketing and I smile when I hear that. After all, it is all about relationships. From what I have experienced it is all about people helping people. If your down line doesn’t succeed, you don’t succeed. And the same can be said for your up line. Everyone pulls together to help each other and many strong and amazing friendships are formed. I heard one person say that the years that he had spent in the networking marketing business had changed his life forever. The lessons he learned and the friends he met made him a better and stronger person.
Let this be a lesson to you also. Amway IS the “Perfect Business Model.”
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