Network Marketing is a relationship-based business; it is about people helping people to build a business or focusing on your customers for your products and services. Network Marketing really is an unseen business and it is all about sales. It is a business vehicle in which anyone can invest a small amount of money, and through sheer tenacity and determination, achieve staggering levels of financial reward and personal freedom.
But, for it to work successfully, it requires you to become educated on the principles and practices of the industry, and use a proven business marketing system.
Network Marketing is Direct Selling
Network Marketing does not have giant signs or large offices, yet according to the Direct Selling Association (DSA) over 30 million people across the world are working in the Network Marketing/Direct Selling Industry.
The Network Marketing/MLM Industry has a very shady reputation. Many of the people you will talk to feel it is a scam. Are they justified in this opinion? In many ways they are justified, but you can make a difference with the way you market your business.
In the 1950's when Franchise’s first emerged, they where labeled a scam, illegal etc. Fortunately, a franchise is not labeled as such anymore or quite possibly you would not be enjoying your favorite hamburger today if that concept hadn't changed. Have a look at the two different, yet similar, business types that you could be involved in or approached with to earn Residual Income.
Network Marketing / Multi-Level Marketing (MLM)
Network Marketing/MLM Businesses usually offer consumable, reasonably priced products and services that people use in a short time. Generally the commission structure is less up-front then the direct sales companies, but it has a benefit that most direct sales companies do not have and that is Residual Income.
- It costs much less to get involved with this form of business, a few hundred dollars or less.
- Allows more people to become involved.
- Builds Residual Income.
- Leverages the time of others.
Network marketing is all about sales and distribution, but a different kind of sales. It’s more of a soft sale or recommendation then the hard closing type that you’re accustomed to with the typical salesman or saleswoman in the direct sales. The best approach by far in Network Marketing is a consultative sales approach. This is used very successfully today and makes customers feel at ease.
Direct Sales / Affiliate Companies
These companies are known as seller-based, they market higher priced, usually one time sales items. The benefits of these programs are you make higher commissions but they have very little if any residual income. Essentially, if you stop working, so does your income. You are paid directly on what you personally sell, so you have to sell lots and lots of merchandise. This also limits you to the type of people you can bring into your business as the “salesperson” type.
Direct sales cost more to get involved with usually in the thousands of dollar range, again limiting you on the number of people that have or are willing to invest in a new venture!
If you are looking to get started in a Network Marketing Company, educate yourself and choose a responsible sponsor, before you take any action. Since this is a relationship based business, you need to feel comfortable with the person you choose to coach and mentor you.
It is vitally important to understand the different aspects of a Network Marketing company, compensation plans, training, products, services, before you actually pick a company that is right for you.
When you first get start looking at a network marketing business, you really need to have the mindset that you are starting your own Business. You need to tap into training from day one. There is so much you will have to learn that at times, you may feel completely overwhelmed.
If you stop to think of it as a giant puzzle with so many pieces that have to fit together properly, you will be on the road to success. Through out our life, business systems have taught each of us to be a good employee.
College systems teach us to be a good manager.
We have never really been taught how to successfully run our own business.
What you really need to do at this point, is unlearn everything that we’ve been taught. The typical employee mindset is to do as little work as possible, but to get richly compensated.
As a small business owner, if you’re not willing to go the extra mile in both time and money, then it is time you start thinking about doing something else in life.
Not everyone is cut out to own and run a small business, let alone a Network Marketing/MLM Venture.
Network Marketing, should be about gathering customers and business partners. Yet, most of the companies today only teach you to recruit and get everyone on the product.
You can build a very successful business with only a handful of representatives in your organization if they are taught to gather customers and other Opportunity Seekers who show a genuine interest in building a business.
Be a winner
No comments:
Post a Comment